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Traffic

Sessions Graph
This report shows the trend of recent activity on your website in terms of Visitor Sessions over time. The default timeframe is one week, but this can easily be changed in the Date Range control area.

A 'Session' is defined as a series of clicks on your site by an individual visitor during a specific period of time. A Session is initiated when the visitor arrives at your site, and it ends when the browser is closed or there is a period of inactivity. Sessions quantities will vary to some degree based on what type of visitor tracking method is employed. For the most accurate numbers, the Urchin Traffic Monitor (UTM) should be used.

Pageviews Graph
This report shows the trend of recent activity on your website in terms of Pageviews over time. The default timeframe is one week, but this can easily be changed in the Date Range control area.

A 'Pageview' is defined as a request from a visitor's browser for a displayable web page, generally an HTML file. Urchin's configuration controls which file extensions are treated as Pageviews. In general, images and other embedded content, such as style sheets and javascript, are not considered to be Pageviews.

Hits Graph
This report shows the trend of recent activity on your website in terms of successful Hits over time. The default timeframe is one week, but this can easily be changed in the Date Range control area.

A 'Hit' is simply a successful request to your web server from a visitor's browser for any type of file, whether an image, HTML page, an MP3 file, or any other type. A single web page can cause many Hits -- one for each image included on the page, etc.

Bytes Graph
This report shows the trend of recent activity on your website in terms of Bytes over time. The default timeframe is one week, but this can easily be changed in the Date Range control area.

Each file requested by a visitor to your website has a certain size associated with it that is recorded by the webserver. By tabulating the size of each file, the total volume of traffic can be assessed. Because Bytes numbers can be very large, data in this graph is abbreviated with terms such as MB for megabytes (~million bytes).

Summary
The Summary shows totals and averages for Sessions, Pageviews, Hits, and Bytes for the currently selected Date Range. Visitors information is not shown here because it is only available when UTM visitor tracking is employed.

Session: A series of Hits to your site over a specific period of time by one visitor.
Pageview: A request to the web server by a visitor's browser for any web page; this excludes images, javascript, and other generally embedded file types.
Hit: Any successful request to a webserver from a visitor's browser.
Bytes: The quantity of network bandwidth used by the files requested during the selected Date Range.

Note
Because Bytes numbers can be very large, abbreviations are used as appropriate, such as MB for megabytes (~millions of bytes). The average length of Session is displayed as hours:minutes:seconds.

Load Balancing

Log Source by Hits

This report shows the amount of traffic in hits processed from each log source and its percentage of the total.

Notes
To filter (include or exclude) on a certain item, enter its name or part of it, click the + or - button, and press the enter key. To graph any item over time, click the corresponding chart icon at the right side of the screen.

Log Source by Bytes
This report shows the amount of traffic in bytes processed from each log source and its percentage of the total.

Notes
To filter (include or exclude) on a certain item, enter its name or part of it, click the + or - button, and press the enter key. To graph any item over time, click the corresponding chart icon at the right side of the screen.

Pages & Files

Requested Pages
This report ranks the popularity of the Pages (HTML files, generally) visited on your site by number of Pageviews and relative percentage. Urchin's configuration controls which file extensions are treated as Pageviews. In general, images and other embedded content, such as style sheets and javascript, are not considered to be Pageviews.

Downloads
This report ranks the popularity of all Downloads on your site by number of Hits (requests) and relative percentage. A Download is determined by the file extension and Urchin's configuration settings. In general, Downloads includes archives, executables, PDFs, and other non-image/non-HTML documents.

Page Query Terms
This report analyzes all of the parameter names and values that were used in requests to dynamic content Pages on your website. This report lists all requested Pages whose URL contained query parameters (generally after the ? query token). By clicking the arrow next to each entry, you can drill down and see the variable name of each name/value pair that came after the query token. By further drilling down, you can see the values of each variable name.

This report is particularly important for analyzing internal search engines and other dynamic applications where all of the interesting information is in the query part of the URL. It can also be used to track pay-per-click and other advertising campaigns, as it allows you to verify the traffic you may be paying for. Links from ads can typically be configured to contain variables even if the landing page is not dynamic.

Posted Forms
This report shows a list of the top Forms used on your site. The list shows each form handler used (such as a CGI script). Only form handlers that use the POST method are listed - those using the GET method are not listed in this report, but are listed in the Page Query Terms report.

Status and Errors
This report shows the status code of each response from the server to a hit (file request). To drill down to the file level of any error code (300-500 series codes), click the arrow next to any entry. This report is essential for determining where problems exist in your site, particularly 404 (not found) errors.

All Files

All Files by Hits
This report ranks the popularity of all files on your site by number of Hits (requests) and relative percentage. This chart includes web pages, downloads, images and all other requested files.

All Files by Bytes
This report ranks the popularity of all files on your site based upon bytes transferred and relative percentage of total bytes transferred. This chart includes web pages, downloads, images and all other requested files.

Directory Drilldown

Directory by Pages Drilldown
This report lists each Directory and Page that was accessed on your site during the currently selected Date Range. By clicking on any folder icon, you can drill-down to subdirectories and eventually the actual Pages themselves. Page names are linked, and can be clicked on to view the Page in question (in a new browser window).

Directory by Files Drilldown
This report lists each Directory and File that was accessed on your site during the currently selected Date Range. By clicking on any folder icon, you can drill-down to subdirectories and eventually the actual Files themselves. File names are linked, and can be clicked on to view the item in question.

Directory by Bytes Drilldown
This report lists each directory and file that was accessed on your site and the amount of Bytes transferred (bandwidth) consumed by delivery of that directory or file during the currently selected Date Range. By clicking on any folder icon, you can drill-down to subdirectories and eventually the actual files themselves. File names are linked, and can be clicked on to view the item in question.

File Types

File Types by Hits
This report shows the types of files, based on their extensions, that were accessed on your site, such as GIF images, HTML files, or CGI scripts, ranked by Hits (requests). This report is important for determining which parts of your site are responsible for the bulk of your server resource usage.

File Types by Bytes
This report shows the types of files that were accessed on your site, such as GIF images, HTML files, or CGI scripts, ranked by Bytes (bandwidth). This report is important for determining which parts of your site are responsible for the bulk of your network usage.

Navigation

Entrance Pages
This report shows the first Page viewed for each Session in the currently selected Date Range. This is where Visitors entered your website. Urchin's configuration controls which file extensions are treated as Pageviews. In general, images and other embedded content, such as style sheets and javascript, are not considered to be Pageviews. Clicking on any Page name will bring it up in a separate browser window.

Exit Pages
This report lists the last Page visited in each Session by your site's visitors over the currently selected Date Range. Urchin's configuration controls which file extensions are treated as Pageviews. In general, images and other embedded content, such as style sheets and javascript, are not considered to be Pageviews. Clicking on any Page name will bring it up in a separate browser window.

Bounce Rate
This report lists the pages on which visitors entered and then exited without viewing any other pages on the site (Bounce Pages).

Bounces is the number of times visitors exited from the page without visiting any other pages on the site.
Entrances is the total number of entrances on the page.
Bounce Rate is the percentage of entrances on the page that resulted in exits without viewing any other page on the site. It is calculated as Bounces divided by Entrances.

Click Paths
This report shows the most popular paths traveled by your site's visitors starting with their Entrance Page. Each entry lists one or more Pages in the order they were viewed separated by arrows. This report is compiled for all Sessions during the current Date Range. Because Path data can get very large, by default Urchin only stores 3 levels of Paths (3 Pages). To change this behavior, it is necessary to log-in to the Urchin administrative system and adjust the Path Level setting under the Reporting tab for the Profile in question.

Click To and From
This report shows the click through percentage for each Page in the site. That is, for each Page, the report will show how visitors got to that Page and where they went after viewing that Page.

Use the initial screen to locate the Page you want to analyze. Click on the folder icon to drill down into any particular directory, or use the Filter option on the top of the report to locate the Page you wish to analyze. Once you find the Page you want to analyze, click the button to open the To/From analysis window.

The To/From analysis windows has two sections. The top section shows Previous Pages, the Page visited just before the Page being analyzed. The bottom section shows Next Pages, the Page visited just after the Page being analyzed.

Length of Pageview
This report shows the Pages on your site by the average time spent on each Page for all Sessions during the currently selected Date Range. Use the Filter option at the top or the Next button at the bottom to find a particular page. The average time spent on the page is shown in hours:minutes:seconds. Clicking on any Page name will open it in a separate browser window.

Calculation Methodology
In order to determine how long someone spent on a particular Page, Urchin compares the timestamp of that Page with the timestamp of the next Page in the Path, and uses the difference. This only works for Pages that were not the Exit Page. The report keeps track of the total time spent on a Page and computes the average by dividing by the number of non-Exit Pageviews for that Page.

Depth of Session
This histogram report shows how many Pageviews Visitors are seeing within a Session. For each Session during the current Date Range, the number of Pageviews for the Session is used to increment one of the entries in the report. For example, if a Visitor clicks and sees 5 Pageviews in a particular Session, then the '5 Pages' data point is incremented by one for that Session. All Sessions comprising 20 pages or more are grouped under the '20+ pages' element.

Length of Session
This histogram report shows how much time Visitors are spending on your site. For each session, the duration is calculated and the appropriate data point is incremented. For example, if a particular Visitor spent 45 seconds on your site during a Session, then the '31-60 sec' data point is incremented by one for that Session.

Calculation Methodology
The duration of a Session is calculated as the difference between the load time of the first Pageview and the load time of the last Pageview in the Session. Sessions with only one Pageview are considered to be 0-10 seconds. It should be noted that Visitors may spend more time looking at the last Pageview of a Session, but that only the load time is recorded.

Referrals

Referrals
This report ranks referring URLs (external web pages) that brought traffic to your site. For Sessions without an external referral, which occurs when a Visitor goes directly to your site via a bookmark/favorite or by typing in the URL directly, the (no referral) entry is incremented. This allows you to compare the percentage of traffic from external links versus Visitors that already know about your site. Click any referring page to view it in a new browser window.

Calculation Methodology
Each session is scanned for an external referral, which is determined using the domains list in the configuration for this site. If an external referral is found, then the base-URL of the referral is entered and incremented. The base-URL does not include query parameters (after the ? query token) which would cause extreme granularity. If no external referral is detected then '(no referral)' is incremented.

Referral Drilldown
The Referral Drilldown report lists the top domains that brought visitors to your site. Click the arrow next to any entry to show the pages that contained the links to your site. For Sessions without an external referral, which occurs when a Visitor goes directly to your site via a bookmark/favorite or by typing the URL, the (no referral) entry is incremented. This allows you to compare the percentage of traffic from external links versus Visitors that already know about your site.

Calculation Methodology
Each session is scanned for an external referral, which is determined using the domains list in the configuration for this site. If an external referral is found, then the domain and base-URL of the referral is entered and incremented. The base-URL does not include query parameters (after the ? query token) which would cause extreme granularity. If no external referral is detected then '(no referral)' is incremented.

Search Terms
This report lists the actual keywords/phrases people typed into search engines to find your site. Entries are ranked by the number of Sessions each was responsible for. To list all phrases with a particular word, enter the word in the Filter at the top and press Enter. The Total at the bottom of the report will now represent the total number of search phrases that contain that word.

Calculation Methodology
Each session is scanned for an external referral, which is determined using the domains list in the configuration for this site. If an external referral is found, then the query of the referral is scanned for search variables. If a search variable and term is found, then the term is entered and incremented. The list of search variables can be controlled in Urchin's configuration.

Search Engines
This report lists each Search Engine that referred traffic to your site using a keyword search. By clicking on the arrow next to each entry, you can see the actual Search Terms people typed in. Entries are ranked by the number of Sessions each Search Engine was responsible for.

Calculation Methodology
Each session is scanned for an external referral, which is determined using the domains list in the configuration for this site. If an external referral is found, then the query of the referral is scanned for search variables. If a search variable and term is found, then the search domain and term are entered and incremented. The list of search variables can be controlled in Urchin's configuration.

Referral Errors
This report lists each error code and the item that was requested by Hits over the current Date Range.This report is designed to inform you about 'bad' links from other sites to yours -- these are often caused when a page is re-named or deleted from your site. Click on the arrow next to each entry to see all the referring sites that contain the Referral Error (bad link).

Domains & Users

Domains
This report shows you what networks your site visitors came from, ranked by Sessions. Urchin can resolve most networks, but some will always be unresolved, meaning the network could not be identified. It is common to get about 50-80% resolution. Domains with country codes will be shown with 3 levels; other domains, such as '.com', will be shown with 2 levels. The (no entry) listing is a catchall category for Sessions with unresolvable Domains.

Domain Drilldown
This report lists the top-level domains, such as .com and .net, that your site's visitors came from, ranked by Sessions. By clicking the arrow next to each entry, you can see the actual networks (second and third level domains) under each top-level domain. Urchin can resolve most networks, but some will always be unresolved, meaning the network could not be identified. The (no entry) term includes all unresolved IP addresses. This will often be the first or second item in the chart.

Countries
This Report lists top level domains with an emphasis on political affiliation, ranked by Sessions. Since the bulk of web traffic is from net, com, and org domains (mostly US-based), they are included. The rest will mostly be actual country codes, which in most cases are reliable indicators of the origin of the traffic (though some sell domains to anyone). The (no entry) term includes all unresolved IP addresses.

IP Addresses
This report lists the individual IP addresses used by visitors to your site. The list is ranked according to the number of Sessions from each IP. IP addresses may represent individual users, but generally are gateways to large corporate or ISP networks.

IP Drilldown
This report lists the IP addresses associated with visitors to your site broken down into classes (A, B, C, or D). The list is ranked according to the number of Sessions from each class A IP. By clicking the arrow next to any entry, you get all the class B IP information. These are further broken down into C and D classes.

Usernames

Usernames by Hits
This report lists the top Usernames that were used during user authentication as required by your site, ranked by the number of hits. If your site does not require a password, no Usernames will be listed. Only users authenticated by methods that record the Usernames in the log file will be reported on; an example is the '.htaccess' method, which is built-in to Apache.

Usernames by Bytes
This report lists the top Usernames that were used during user authentication as required by your site, ranked by the quantity of network traffic in Bytes each was responsible for. If your site does not require a password, no Usernames will be listed. Only users authenticated by methods that record the Usernames in the log file will be reported on; an example is the '.htaccess' method, which is built-in to Apache.

Usernames by Sessions
This report lists the top Usernames that were used during user authentication as required by your site, ranked by the quantity of network traffic in Bytes each was responsible for. If your site does not require a password, no Usernames will be listed. Only users authenticated by methods that record the Usernames in the log file will be reported on; an example is the '.htaccess' method, which is built-in to Apache.

Browsers & Robots

Browsers

Browsers by Sessions Drilldown
This report lists the top Browsers, such as Netscape Navigator and Microsoft Internet Explorer, that people used to view your site, ranked by Sessions conducted with that particular Browser. To see the version numbers of any browser used, click the arrow next to any entry.

Browsers by Hits Drilldown
The Browsers by Hits Drilldown report lists the top Browsers, such as Netscape Navigator and Microsoft Internet Explorer, that people used to view your site, ranked by Hits. To see the version numbers of any browser used, click the arrow next to any entry.

Browsers by Bytes Drilldown

This report lists the top Browsers, such as Netscape Navigator and Microsoft Internet Explorer, that people used to view your site, ranked by the quantity of network traffic (Bytes) that particular Browser was responsible for. To see the version numbers of any browser used, click the arrow next to any entry.

Platforms

Platforms by Sessions Drilldown
This report lists the top computer operating systems, such as Windows, Macintosh, or Linux, that people used when visiting your site, ranked by number of Sessions each was used for. By clicking on the arrow next to each entry, you can see the versions of each platform used, such as Windows 98 or Macintosh PPC.

Platforms by Hits Drilldown
This report lists the top computer operating systems, such as Windows, Macintosh, or Linux, that people used when visiting your site, ranked by Hits (requests). By clicking on the arrow next to each entry, you can see the versions of each platform used, such as Windows 98 or Macintosh PPC.

Platforms by Bytes Drilldown

This report lists the top computer operating systems, such as Windows, Macintosh, or Linux, that people used when visiting your site, ranked by quantity of network traffic (Bytes) each was responsible for. By clicking on the arrow next to each entry, you can see the versions of each platform used, such as Windows 98 or Macintosh PPC.

Combos

Combos by Sessions
This report combines the Browser and Platform reports and produces a list of the most common computer setups used to view your site, such as 'Internet Explorer 6.0 | Windows XP'. Browsers are grouped by minor release number, that is, 6.0 and 6.1 would be different entries. Due to the way log data is recorded, Macintosh computers are only shown in terms of processor type, either 68k (old) or PPC (new).

Combos by Hits
This report combines the Browser and Platform reports and produces a list of the most common computer setups used to view your site, such as 'Internet Explorer 6.0 | Windows XP'. Browsers are grouped by minor release number, that is, 6.0 and 6.1 would be different entries. Due to the way log data is recorded, Macintosh computers are only shown in terms of processor type, either 68k (old) or PPC (new).

Combos by Bytes

This report combines the Browser and Platform reports and produces a list of the most common computer setups used to view your site, such as 'Internet Explorer 6.0 | Windows XP'. Browsers are grouped by minor release number, that is, 6.0 and 6.1 would be different entries. Due to the way log data is recorded, Macintosh computers are only shown in terms of processor type, either 68k (old) or PPC (new).

Robots

Robots by Hits Drilldown
This report lists the Robots and Spiders that visited your site, ranked by Hits (requests). This report does not include Browsers, such as Internet Explorer. By clicking the arrow next to any entry, you can see its specific version information.

Robots by Bytes Drilldown

This report lists the Robots and Spiders that visited your site, ranked by Bytes (network traffic). This report does not include Browsers, such as Internet Explorer. By clicking the arrow next to any entry, you can see its specific version information.